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Logo · concept 06

Logo motion

Concept 06, the outline shield, with three ways it could move and the option of not moving at all. Each plays continuously here. On the site the movement is slower and quieter than it looks side by side.

Please refer to them by letter.

A

Fills from the side

The red line inside the left edge slowly widens until it fills the shield, then draws back to the edge.

At rest it keeps the red line inside the left edge.

Moving · On dark
Moving · On light
Arriving on the page
Small sizes, at rest
48px
24px
16px
See A in the page →
B

Rises from the point

Red rises from the point of the shield until it is full, then drains back down.

At rest there is no red at all: in print, at small sizes and for anyone who has turned motion off, it is the plain outline.

Moving · On dark
Moving · On light
Arriving on the page
Small sizes, at rest
48px
24px
16px
See B in the page →
C

Orbits the inside

The red line leaves the left edge, runs once around the inside of the shield, and settles back where it started.

At rest it keeps the red line inside the left edge.

Moving · On dark
Moving · On light
Arriving on the page
Small sizes, at rest
48px
24px
16px
See C in the page →
D

No motion

The mark as it stands, with the red line inside the left edge. It still draws itself once when the page loads.

Identical everywhere: on screen, in print and at every size.

Still · On dark
Still · On light
Arriving on the page
Small sizes, at rest
48px
24px
16px